M/I Promotions and Marketing Excellence services include:
Marketing – We will find your target audience and introduce them to you.
Social Media Marketing – We organize and communicate on integrated social platforms.
Business Building – We assist you in implementing the best practices towards development.
Music Artists + Authors – We work towards your heightened exposure, sales and bookings.
Branding – We enhance your identity to command the notice of everyone.
Design + Print – We engage in a creative process to clearly convey your message with quality.
Event Management + Marketing – We help plan, execute, and promote your event with pizzazz.
Music Artist Management + Author/Speaker Agent/Publicist – We free you to concentrate on your passion; leave the business to us.
M/I Promotions and Marketing Excellence clients include:
Businesses, Entrepreneurs, Non Profit Organizations, Music Artists, Authors, Churches, Ministries, Pastors, Speakers, Community Organizations, Small Businesses, Celebrities, Inventors
Marketing – We will find your target audience and introduce them to you. Marketing has many faces and uses various tools. We cover them all.
Promotions & Public Relations
• Assist you with the various aspects of marketing communication, that is, the communication of information about your product or service with the goal of generating a positive customer response
• Help you identify your target audience, develop the message that needs to be conveyed and influence that audience to act in a specific manner.
• Increase and maintain visibility and public awareness of an organization, company, or event
• Help the public to see the organization as an industry leader
• Increase awareness of the organization's programs, products, and services throughout the community, state, country, or world
• Help enhance and maintain the organization's image
• Act as liaison and support in the event the organization experiences any negative publicity
Advertising
• Simply defined, advertising is any form of nonpersonal presentation and promotion of ideas, goods, and services usually paid for by an identified sponsor.
• Use Print, Radio, Video, Internet, or Social Media to promote your company's products and services carried out primarily to drive sales of the products and services but also to build a brand identity and communicate changes or new product /services to the customers.
Networking
• Engage in socioeconomic activities by which groups of like-minded individuals and groups recognize, create, or act upon opportunities with you.
Online Event Marketing
• There are dozens of sites and services set-up to help you promote events. While these tools are indeed online you can get benefit employing them for local offline events as well.
Street Marketing
Marketing Research
• Planning, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management
Online Marketing
• Email marketing is when you send your targeted email or flyer to a database of email addresses.
• Internet marketing is when you successfully convert web site traffic into actual sales.
• Website marketing is having an online presence for your product or service whether your business is web-based or not.
Social Media Network Marketing
• Make use of social network services to increase your web presence
• Advertise directly on social networking sites
• Initiate viral marketing that spreads throughout the web, email, and word of mouth
Cause-Related Marketing
• The public association of a for-profit company with a nonprofit organization, intended to promote the company's product or service and to raise money for the nonprofit
Fusion Marketing
• Strategically forming a partnership with another business who shares a similar target market with a different niche to help expand and mutually benefit each other's business
Relationship Marketing
• Different from other forms of marketing in that it recognizes the long term value of keeping customers, as opposed to direct or intrusion marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists.
Video Engine Optimization
• Place your company on the first page of a Google search, above the fold, by utilizing the importance Google places on video over standard text. By utilizing a proprietary code, VEO works with Google Analytics, numerous Social Networks, Your Market Area, and Keyword Searches to put your website on the front page.
Social Media Marketing – We organize and communicate on integrated social platforms. From Facebook to Wiki, take the social scene by storm.
Social Media Marketing Start Up
Besides social media being all the rave now, why should you use it? Social media is hot right now for a reason. It is an effective way to learn about your market, network and most importantly, form valuable relationships with your customers and your industry. To help jumpstart your social media marketing efforts the following package is offered:
• A kick-off profile creation plan on the top three social media sites: Twitter, Facebook, and LinkedIn.
• Creating profiles on five other niche sites. Choices include MySpace, Tumblr, Indenti.ca, Brightkite, FriendFeed, GTalk, Plurk, Jaiku, Blogger, Plaxo Pulse, hi5, Flickr, Bebo, Posterous, Friendster, Koornk, Diigo, YouAre, Multiply, Yammer, StreetMavens, Radar, myYearbook, Tagged, LiveJournal, Xanga, Wordpress, MerchantCircle, YouTube, Tagged, and more.
• Opening a new email account for the specific use of social media management.
• Preparing a platform to cross-post from a central location online, through email or on your cell phone.
• Beginning a following on your new sites.
Social Media Marketing and Management
• Integrating and Cross-Linking Channels - Once your channels are set up, it is crucial to integrate and cross network all your channels. Make sure that the social media icons are displayed clearly on your website so that consumers can get to those channels. Cross-link social media accounts. Integrating and cross-linking the channels will help you in optimization, keeping it fresh as well as in expanding your network.
• Grow Fan-base - Become friends with individuals and organizations which are most important for your cause. Network to grow your fan base, friends and following. Stay connected and current by finding out relevant opportunities in your area and target demographic.
• Monitor and Manage - Staying in constant communication and control with your social community is paramount. Doing so requires a developed system for monitoring, management and messaging.
Outsourcing your social media marketing and management can often be the best solution for companies and ministries that have limited resources when it comes to time and social media expertise. We have accumulated the knowledge, resources, accounts, and contacts that can help in taking your social media campaigns to the top and generate buzz quickly.
Business Building – We assist you in implementing the best practices towards development. Building a business requires foundation, structure, innovation, and finesse.
Business Development & Consulting
• Help your company grow and expand by reaching new customers
• Research and gather data
• Formulate of strategy, plans and presentations
• New product development planning and management
• Appropriate administration, budgeting, monitoring, reporting, communication and liaison
• Build an online reputation
• Meet key contacts in your field
• Get business and sell products
• Find quality job candidates
• Promote professional identity
• Find online communities that align with your professional interests
Music Artists & Authors – We work towards your heightened exposure, sales and bookings.
Online Music Marketing
• Traditional physical marketing outlets, while still important, have been augmented with a variety of online-based marketing, sales, and distribution outlets, all of which require their own specific marketing approaches and strategies. This phase takes an in-depth look at the tools and emerging technologies artists can use to generate interest in their music, acquire new fans, and sell their music.
Digital Distribution
• With digital distribution, anyone on the planet can access your tunes from anywhere. And that, without a doubt, benefits emerging artists who don't have lots of money behind them. The collection of data is one of the most important functions of downloading sites and will provide an incredibly valuable function in the future. It gives the bands a long-term connection to the fans. Also allows for direct marketing and cross promotion. We might also see the artist's statistics becoming valuable in negotiation of record deal ‚ perhaps record label will want to see artist's "stats" before they are signed.
Proactive Booking
• Playing live may be the most important thing a music artist or speaker can do. Live gigs are a great way to build up a loyal fan base, get some media attention, attract record label interest, and build your audience while promoting your products. Booking a gig can seem like an overwhelming process, however, especially when you are doing all of the booking yourself.
Additional Services
• Email Marketing
• Social Media Marketing
• Demo and press kit development and distribution
• Representation at the gig
• After gig follow up
Branding – We enhance your identity to command the notice of everyone.
Text and Copy
• Tagline, Mission Statement, Elevator Pitch, Resume, Bios, Descriptions, Matrix, Timetable, Calendar
Personal Branding Development and Coaching
Design & Print – We engage in a creative process to clearly and colorfully convey your message.
Graphic Design (Online)
• Website, eBlasts, Electronic Newsletter, Logo, Website Banners
Graphic Design (Print)
• Business Cards, Postcards, Stickers, Badges, Posters, Pens, Advertisement Materials, Book Cover, Brochures, Product Packaging, CD Covers, Poster, Stationery
Music Artist Management & Author/Speaker Agent/Publicist
M/I Promotions is highly skilled in taking a big load off artists, authors, speakers, and preachers in the area of administration, freeing him/her to concentrate on artistry, business, speaking, writing, or ministry. We devote a large amount of time to booking, branding, development, and sales. Except for agreed-to expenses, we are not paid until you get booked, which motives our company to work hard on a regular basis. Taking care of all duties necessary to keep you free to create, perform and record.
M/I Promotions may be responsible for the following duties:
• Management, administration, and development
• Organizing the business aspect of your career
• Liaising with third parties
• Marketing and promotions
• Accommodations
• Booking and gigging
• Publicizing and advertising
• Generating widespread industry contacts
• Regular representation at meetings, appearances, concerts, etc.
• Live gigs, Persona/radio and TV appearances, Sponsorship , and Merchandising
"You need someone who will be efficient, trustworthy, honest and keep you totally informed, while at the same time cutting through the huge swathe of hopefuls to get you noticed and then negotiating the most favorable contracts!"
* Representation requires a minimum marketing agreement.